Today, nearly every leading real estate firm or agent is using some version of a Customer Relationship Management (CRM) solution. If there is one single piece of software that’s meant to become integral to your real estate success, it’s your customer relationship management system.
Whether you are using the Best CRM for Real Estate or not, what matters is actually what you do with it.
Organize information in One Place
You are probably getting contacts from diverse sources like social media platforms, your sphere of influence (SOI), direct mail campaigns, website, online advertising sites, plus several others. Maintaining and updating individual databases for such diverse groups of lead generation sources is not only cumbersome, but likely to be highly inefficient.
However, with a CRM, it’s possible to consolidate information gathered from all your sources in a single location. Contacts are easily organized, and can be accessed from various platforms such as hand held devices or desktop. Learn more about CRM here:
Automate Workflow and Tasks
A real estate CRM helps you to combine your personal touch with the ease that comes with automation. If, for instance, you wish to dispatch a “home purchase anniversary” note to a past client, you don’t have to go through your entire database every morning in search of who has an anniversary. Real estate CRMs are excellent at remembering such dates and automatically taking action or reminding you.
Make Immediate Responses
Some of the Best CRM for Real Estate come with a customizable auto-response feature enabling you to provide immediate response to clients and other contacts. Being responsive is vital for business successful and the key to initiating the client relationship.
Get Instant Useful Feedback
A well-designed real estate CRM can supply you with useful information about matters like click-through rates on links, email open rates, which listings are being checked by clients, and other vital data.
Focus on what works, tossing out those that don’t work for your business. Try experimenting with different systems of mailings, different subject lines, and varied calls to action. With a good CRM, it becomes possible to identify what works rather than having to keep on guessing and hoping that whatever you’re trying is effective.
Keeping in Touch with Previous Clients
Over the passage of time, clients could easily forget who their agent was. But for you, it’s important to stay in touch. A good CRM keeps track of clients’ anniversaries and birthdays. Don’t bombard them with ‘salesy’ stuff, just a quick note letting them know that you still remember them and truly value their relationship will do.
Choosing best CRM for real estate comes down to the kind of features your business need most. If you want something high-powered that has automated email campaigns, integrated MLS listings, and reminders for follow up, they are available. If you simply want to have your transactions and contacts organized, the choice is all yours.