4 Ways to Strengthen Marketing with Real Estate CRM

Customer relationship management software allows a real estate company to organize its contacts and keep track of new clients, but it also does much more than that. Real estate CRM applications have become useful marketing tools that make it possible for agents to customize their campaigns. The core function of a CRM tool is to gather data across the different phases of the customer purchasing journey. Real estate agencies can use this information to develop marketing strategies that target specific audiences, and this can be achieved in several ways.